SafeSense
"SafeSense" is the name of the project that I spent a year pursuing in my entrepreneurship program during my junior year at the University of Portland. The finished product was never produced, but I have complied all of my work for the project below in an easy-to-read, walk-through format.
The Problem:
As a parent, you can tell your child as many times as you want that they need to wear their helmet when they are out and away from home - but who's to say that they don't take that thing off as soon as they leave your eyesight.
The Solution:
A way for parents to monitor from afar whether or not their kids have their helmets on or not.
Business Model Canvas:
Could have used less colors
Competitive Review:
ANGi® bike crash sensor
Livall® Smart Helmets
Life 360® driving tracking
Demographic Research:
Average annual family spending on skateboarding for one child in the United States in 2019, by category (in U.S. dollars)
Number of youth participants in skateboarding in the United States from 2006 to 2017 (in millions)*
Customer Interviews:
I went to typical skateboard stores (Vans, Zumiez, and locally owned stores) and asked parents who were shopping with their kids the following questions:
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On a scale of 1 to 10, how concerned are you for your child’s safety when participating in sports such as skateboarding, roller-blading, and biking?
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What do you do now to make sure you child is being safe?
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Would you be interested in an easy-to-use device that allows you to monitor whether or not your child is wearing their helmet?
Of the responses that I got, I formed the conclusion that there was not really a place for my product in the market at this time :(
Company Name Brainstorm:
3 Column activity: key words that describe what my business is about, adjectives that describe my product, and already-existing competitors names
The winners were: LifeSense, MySense, HeadCase, Bird’s Eye, Guardian Angel, HeadSense, Sensei, SmartSense, SafeSense
Logo Design:
My visual arts skills at the time of doing this project were not as developed as they are now, so I sketched out some preliminary design ideas and sent them over to my sister who is an
experienced graphic designer. I told her that I wanted the logo to primarily be blue, be fun, and have a cartoony feel to it. This was the process:
initial ideation
1st Sketch
2nd Sketch. The helmet kinda looks like a weird smiley face
Just a worse version of the previous one
1st version back from sister...not quite finished
Added the helmet to the top of the S and that was the final design
App prototype and wireframe
Final Presentation:
I learned techniques to deliver quality and effective PowerPoint presentations from fellow E-Scholar, Henry Burreson. Effective strategies are to have a consistent color scheme, include a table of contents, and keep text to a minimum. I am very proud of the results :)
And that's my project. I really appreciate you taking the time to read all the way through, and no stealing my idea!